A headshot for business or corporate purposes is a visual tool for sending a message. One that communicates competence, trustworthiness, and professionalism.
You want potential customers to feel they are seeing someone they’d like to have business dealings with. Someone who exudes confidence. Someone who looks like they know what they’re doing. Mediocre headshots can ruin the effect of an otherwise well-written and laid-out advertisement or document. The old saying “a picture is worth a thousand words” is based on fact. People take visual cues to heart quickly and subconsciously.