Everyone deserves great portraits that can be passed down from generation to generation.
A portrait isn't simply a headshot, but neither is it a vision into a person's soul, as is often suggested. In the end the portrait is really just an image of the physical person in front of the camera. But it is not simply a "likeness". It is the manifestation of a collaboration between the artist and the subject. The subject is one of the performers in an intricate dance in which a fraction of a second is captured that hopefully tells a story. That story can be true, or complete fiction, and that's the trick.
What happens in that fraction of a second can be the difference between a portrait and simply a photograph of a person.